District Promotion: Neighborhood Banner Program
Inspired by the hugely successful food festival, Taste of Chinatown, that draws over 150,000 food lovers to the serpentine streets
around
Chinatown,
SEE
Chinatown – Shop, Eat, & Explore broadens a one-day event, hosted by Chinatown Partnership, to an extended
promotion of the downtown community.
The holiday campaign kicked off December 2008 to coincide with the holiday season and concluding Lunar New Year.