Connecting Chinatown to the World
Welcoming the World to Chinatown
Research identified a pent-up demand for specifics on Chinatown’s attractions and for tools to help guide people through Chinatown. The response was
Explore Chinatown, an integrated communications and marketing campaign launched in spring 2004.
Its main component is a comprehensive guide to the neighborhood and its attractions, restaurant and shop reviews, do-it-yourself walking tours, and more. The Explore Chinatown kiosk on Canal Street is an oasis for visitors to get their bearings and
pick up event brochures and learn about promotional deals.
has hosted over one million visitors and ranks high or at top of search engine results.
Explore Chinatown was named best overall marketing campaign by the Society of American Travel Writers, received the highest award from the Public Relations Society of America and was named a Webbie Honoree.
Explore Chinatown map